Today we had an interim presentation in which we presented a developed and more focused mood board and two visual styles that we are actively exploring. The feedback has been super positive. Most people love our concept and find what we're trying to communicate immediately obvious. Some people were worried we were loosing the aspect of cleaning the beach too much and think we should push the idea further than we currently are, perhaps looking at the comedy of involving adults and older people as a way to appeal to an older audience like people do with adult nude charity calendars. The post-it note feedback is here:
Our updated mood board is much the same with some further text exploration and looking at colorizing image treatments.
Here are the concepts we presented. The first two represent developments on our photographic ideas.
The second direction explores a more infographic style that looks more instructional as to how to engage with the event.
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