Week 8: Session 2 (Target audience, first rendered concepts)

In discussion with the tutor today, we have focused our attention and target audience. "Teenagers" is a broad term and our content is aiming to make cleaning the beach sexy which would appeal more to young adults, university students age 18-25. We discussed how our audience may already slightly interested in community and helping out but would need aid to feel like it is "accepted" and "cool".  Because young adults are technology focused and social media orientated, we wish to use this to our advantage in creating a campaign that will draw them in, give them a way to document themselves being apart of it on social media but at the end of the day still be informational. These young adults live in the city and trend/fashion conscious.
+++ Need to describe why we chose teens other over target audiences

Here is some original exploration of the pros and cons of our target audience.

We have also produced our first computer rendered concept mockups based on developments from our thumbnail sketches. There are here: