Week 8: Session 1 (Resolved mood board)

We have crafted a resolved mood board from all our sourced content. We defiantly want to explore a photographic treatment, with bold typography possibly stylised to look like water colour for a tie back to the water and the ocean. We're not ruling out iconography or illustration, but probably will be used more as a supporting device, rather than our main aesthetic style. We've also looked at misplacing objects and putting objects in other places which brought us to our first round of thumbnails where we wanted to explore displacing sand and beach objects. Riffing from the concept TipTop explored with their undies undies togs. This also brought us to the idea of creating a sexy take on the beach cleaning which was inspired by viral campaigns like the ALS ice bucket challenge and the Frank 'dirty is sexy' viral campaign ( http://instagram.com/frank_bod ). Our resolved mood board and thumbnails are below.