Tuesday, 30 September 2014

Week 10: Session 2 (initial brochure and website design)

After our initial work in class yesterday, today we went on to start to create initial ideas for our brochure/ website. It became clear we will have to take our photos ourself but similar to ones below as found images look fake as they are celebrities and younger photos of models we take could pose with bags so that they are not photoshopped in, also it would be more appealing for our target audience to see beaches from wellington which is relatable to the event.



Monday, 29 September 2014

Week 10: Session 1 (development of visual style)


In class today we discussed some elements of our visual style in which we are wanting to achieve consistently throughout our work.  We both thought a handwritten/brush style approach for the logo is appropriate to the theme similar to the one below found on dafont. For the final result we will create/ draw ourself to achieve exactly what we want.



We also decided and started working on the patterned element we wish to incorporate into our photographic approach to add difference and keep our designs youthful. Find below our initial workings, inspired by Japanese wave art. 

Sunday, 28 September 2014

Rubbish research trip Oriental bay


Although our chosen beach is Lyall bay, we decided to have a quick trip to any beach to check out the rubbish/overall atmosphere. Oriental was the closest beach to us, find photos below.




Monday, 22 September 2014

Week 9: Session 2 (Language developments)

# Puns

Bag Breasts
Sack Testicles
Junk Genitalia
Tie up Restraining
Brazilian Waxing the beach of rubbish
Group fun The event will have lots of people (orgy)
2 pp It's weird to have more than two bags pp
Shore Sure alternative spelling
See Like the sea/ocean
Pier For peer pressure
Tide Tied down
Beach Bitch

# Tag lines

Show us your bags
Get your bags out
Fill your sack
Show us your sack
Clean up mother natures junk
Hanging out on the shore with my beaches
Give in to the pier pressure

# Event names (not genderised - sack/bags)

Clean your junk
Beach Brazilian
Junk in the trunk
Mothers Junk
Got Mums Junk
It Shore is Dirty
Shore is Dirty
Dirty Shore
Sea my junk
Sea your junk
#SeaYourJunk

# Example communication

## Other people posting

'Couldn't fit anymore in my sack. #SeaYourJunk'
'These bags are weighing me down. #SeaYourJunk'

## Official event posts

'Stop resisting the pier pressure. Your bags need a good top up. #SeaYourJunk'
'Girls get some beachez together and get your bags out #SeaYourJunk'

Week 9: Session 2 (Single-minded proposition)

We're promoting a beach cleaning event in a way that makes it seem playful, fun and sexy - appealing to young adults.

Week 9: Session 1 (Interim presentation, updated mood board, updated concepts)

Today we had an interim presentation in which we presented a developed and more focused mood board and two visual styles that we are actively exploring. The feedback has been super positive. Most people love our concept and find what we're trying to communicate immediately obvious. Some people were worried we were loosing the aspect of cleaning the beach too much and think we should push the idea further than we currently are, perhaps looking at the comedy of involving adults and older people as a way to appeal to an older audience like people do with adult nude charity calendars. The post-it note feedback is here:

Our updated mood board is much the same with some further text exploration and looking at colorizing image treatments.





Here are the concepts we presented. The first two represent developments on our photographic ideas.
The second direction explores a more infographic style that looks more instructional as to how to engage with the event.




Tuesday, 16 September 2014

Week 8: Session 2 (Target audience, first rendered concepts)

In discussion with the tutor today, we have focused our attention and target audience. "Teenagers" is a broad term and our content is aiming to make cleaning the beach sexy which would appeal more to young adults, university students age 18-25. We discussed how our audience may already slightly interested in community and helping out but would need aid to feel like it is "accepted" and "cool".  Because young adults are technology focused and social media orientated, we wish to use this to our advantage in creating a campaign that will draw them in, give them a way to document themselves being apart of it on social media but at the end of the day still be informational. These young adults live in the city and trend/fashion conscious.
+++ Need to describe why we chose teens other over target audiences

Here is some original exploration of the pros and cons of our target audience.




We have also produced our first computer rendered concept mockups based on developments from our thumbnail sketches. There are here:




Monday, 15 September 2014

Week 8: Session 1. (Brainstorm, Good website/ Bad website example)


Bad Website example: 

http://www.dsrny.com/


Factors that are unsuccessful-

-       Unsure what the purpose is
-       Difficult to navigate
-       Layout is messy and confusing
-       Use of effects are not effective and are confusing
-        Seems very star wars like
-       Too busy
-       No information given


Successful website example: 

http://heckhouse.com/ 


Factors that are successful-

-       Scroll parallax effect
-       Simple and elegant
-       Use of photography
-       Dynamic type
-       Easy to navigate
-       Use of colour palette
-       Mouse hovering colour changes
-       Buttons easy to see and use




Sunday, 14 September 2014

Week 8: Session 1 (Initial thumbnail sketches)


We developed some initial quick-concept thumbnails which explore our concepts we have been thinking about further. Without any real visual style applied yet. These are below:




Week 8: Session 1 (Resolved mood board)

We have crafted a resolved mood board from all our sourced content. We defiantly want to explore a photographic treatment, with bold typography possibly stylised to look like water colour for a tie back to the water and the ocean. We're not ruling out iconography or illustration, but probably will be used more as a supporting device, rather than our main aesthetic style. We've also looked at misplacing objects and putting objects in other places which brought us to our first round of thumbnails where we wanted to explore displacing sand and beach objects. Riffing from the concept TipTop explored with their undies undies togs. This also brought us to the idea of creating a sexy take on the beach cleaning which was inspired by viral campaigns like the ALS ice bucket challenge and the Frank 'dirty is sexy' viral campaign ( http://instagram.com/frank_bod ). Our resolved mood board and thumbnails are below.




Friday, 12 September 2014

Research: Frank body scrub/ALS Ice bucket challenge

We researched popular campaigns for young adults at the moment, to see what made each of them so successful.

One campaign which has successfully used social media and created a "persona" for their product is Frank Body Scrub ( https://frankbody.com/ ).



Frank has used limited advertising and instead marketed its product by creating a "Frank" persona which invites users of the product to take a photo using the product, post it on Instagram and hashtag #FrankBody, thus creating word of mouth which has been really effective for youth.



Starting as a small business it now ships worldwide and is purely sold online. One reason we believe it has been so successful is because of its limited advertising and use of social media it appears more "cool" than if an Ad was telling youth to use it. The images people take with frank our fun and flirty and have sex appeal. Another element is the way it addresses youth in a youthful language eg "babe" etc. This language and use of the body scrub talking in first person has created a persona and therefore a strong and memorable campaign.


________________________________________________________

Another Campaign which social media has made a huge impact on is the ALS charity who raised money for the charity by a Facebook post of viewers pouring ice water over themselves and nominating others, if the others refuse to take the challenge they have to donate to the charity.    


Prior to the challenge, public awareness of the disease amyotrophic lateral sclerosis (ALS) was relatively limited; the ALS Association stated that prior to the challenge going viral only half of Americans had heard of the disease. On August 29, the ALS Association announced that their total donations since July 29 had exceeded $100 million.


Wednesday, 10 September 2014

Week 7: initial idea generation

Although our idea is to take a photographic approach, we quickly experimented with a vector approach. I feel photographic will work better with our concept but elements of something more illustrative could be incorporated in some way to our finals.



Monday, 8 September 2014

Week 7: Session 2 (First visual style explorations, project plan)

Today we worked on an initial project plan (reverse brief) to try to define the direction of our project. After some research of the existing site we have produced a few quick thumbnails of possible style we'd like to explore.

Our project plan is here:






Sunday, 7 September 2014

Week 7: Session 1 (Initial brainstorm)

We have chosen the topic of the Beach Clean up and have started to think about different angels and problems that the topic presents. We are initially interested in subverting the topic and veering clear of the 'green washing' 'hippy' nature that is usually associated with such events. We are still yet to define a target market.