Further developments

Further developments of website and brochure concepts from our initial ideas yesterday.

Week 10: Session 2 (initial brochure and website design)

After our initial work in class yesterday, today we went on to start to create initial ideas for our brochure/ website. It became clear we will have to take our photos ourself but similar to ones below as found images look fake as they are celebrities and younger photos of models we take could pose with bags so that they are not photoshopped in, also it would be more appealing for our target audience to see beaches from wellington which is relatable to the event.

Week 10: Session 1 (development of visual style)

In class today we discussed some elements of our visual style in which we are wanting to achieve consistently throughout our work.  We both thought a handwritten/brush style approach for the logo is appropriate to the theme similar to the one below found on dafont. For the final result we will create/ draw ourself to achieve exactly what we want.

We also decided and started working on the patterned element we wish to incorporate into our photographic approach to add difference and keep our designs youthful. Find below our initial workings, inspired by Japanese wave art. 

Rubbish research trip Oriental bay

Although our chosen beach is Lyall bay, we decided to have a quick trip to any beach to check out the rubbish/overall atmosphere. Oriental was the closest beach to us, find photos below.

Week 9: Session 2 (Language developments)

# Puns

Bag Breasts
Sack Testicles
Junk Genitalia
Tie up Restraining
Brazilian Waxing the beach of rubbish
Group fun The event will have lots of people (orgy)
2 pp It's weird to have more than two bags pp
Shore Sure alternative spelling
See Like the sea/ocean
Pier For peer pressure
Tide Tied down
Beach Bitch

# Tag lines

Show us your bags
Get your bags out
Fill your sack
Show us your sack
Clean up mother natures junk
Hanging out on the shore with my beaches
Give in to the pier pressure

# Event names (not genderised - sack/bags)

Clean your junk
Beach Brazilian
Junk in the trunk
Mothers Junk
Got Mums Junk
It Shore is Dirty
Shore is Dirty
Dirty Shore
Sea my junk
Sea your junk
#SeaYourJunk

# Example communication

## Other people posting

'Couldn't fit anymore in my sack. #SeaYourJunk'
'These bags are weighing me down. #SeaYourJunk'

## Official event posts

'Stop resisting the pier pressure. Your bags need a good top up. #SeaYourJunk'
'Girls get some beachez together and get your bags out #SeaYourJunk'

Week 9: Session 2 (Single-minded proposition)

We're promoting a beach cleaning event in a way that makes it seem playful, fun and sexy - appealing to young adults.

Week 9: Session 1 (Interim presentation, updated mood board, updated concepts)

Today we had an interim presentation in which we presented a developed and more focused mood board and two visual styles that we are actively exploring. The feedback has been super positive. Most people love our concept and find what we're trying to communicate immediately obvious. Some people were worried we were loosing the aspect of cleaning the beach too much and think we should push the idea further than we currently are, perhaps looking at the comedy of involving adults and older people as a way to appeal to an older audience like people do with adult nude charity calendars. The post-it note feedback is here:

Our updated mood board is much the same with some further text exploration and looking at colorizing image treatments.

Here are the concepts we presented. The first two represent developments on our photographic ideas.

The second direction explores a more infographic style that looks more instructional as to how to engage with the event.