App development

As discussed in an earlier post, our final element we have chosen is an app/ game which is fun to use but also provides info on the event and situation. We chose an app because our target audience is very social media conscious and in touch with technology. The game itself is simple, collecting falling rubbish with a sack but with apps it is often the most simple games that are addictive. We thought this would be a fun, interactive way for people to learn about the event and have fun while doing so. The visual elements of the app are fitting with the rest of our designs to create a consistency that means people will recognise the campaign from the app.  We have kept the app fairly simple as it is being used on a small android screen.