Rationale

Final elements

Poster Final and set of posters:

Brochure final: 

Website final: Link http://mkhll.com/junk/

Instagram final: Link http://instagram.com/seayourjunk

App idea Final: 

App development

As discussed in an earlier post, our final element we have chosen is an app/ game which is fun to use but also provides info on the event and situation. We chose an app because our target audience is very social media conscious and in touch with technology. The game itself is simple, collecting falling rubbish with a sack but with apps it is often the most simple games that are addictive. We thought this would be a fun, interactive way for people to learn about the event and have fun while doing so. The visual elements of the app are fitting with the rest of our designs to create a consistency that means people will recognise the campaign from the app.  We have kept the app fairly simple as it is being used on a small android screen. 

Website development

Today we put the finishing touches on the website.

We wanted to keep our website crisp, fun, vibrant and flirty. We used images we had taken along with icons and information fitting with the brochure but the website will go more in depth. We want it to be easy to use so have used one page where you can either scroll down or click the top buttons to take you to certain sections. We wanted the website to tell the viewer instantly about our event and what we are trying to achieve by the cheeky nature of the text and body copy but also provide useful information on the event itself and the rubbish issue. We wanted the website to visual fit with the rest of the campaign so incorporated the colour scheme, approach to text, overlaying pattern and images. We have added numerous effects to keep the website interactive and interesting to read and scroll through.

Please find the link here : http://mkhll.com/junk/

Please find screenshots below, note these screenshots are not the final website and more minor changes will be made.

SeaYourJunk Instagram

http://instagram.com/seayourjunk

Please find the link to the Instagram above.

We created an instagram because our target market are very familiar with social media and it is often the best way to grab their attention. We wanted the instagram to be fun and playful while also providing information about the event. At this stage it is all photos we have taken with carefully thought captions, young adult lingo and puns to grab attention. If this event was to take place we would also post other peoples photos with similar captions and people could hashtag the instragram and post photos from the event on instagram as a way of sharing their experience which would also generate publicity.

So the instragram was not too bland, along with the photos we chose we created humorous quotes to post that match our colour scheme. These are aimed at both guys and girls and appeals to their sexual nature to try get them excited about the event.

We also created a short informative post so that the instagram provides the info needed. 

Here are screenshots of our final instagram before the event, bear in mind it would be an ongoing thing if the event took place and more posts would be added of the actual event. To view all captions and individual photos visit our instagram link. 

example post: our first post

screenshots of actual instagram

Poster Final further developments

We continued to experiment with the headlines for our posters, shortening them (please find below). We created 3 posters making sure to appeal to male and females. We also added the pattern also to tie in with our brochure design, find developments below. Need to change the "nice pair of bags you have there" to something different as too similar to second poster and the "pier pressure" one isn't fitting with the image so changed to one relating to a couple- "she wants to know whats in his sack". 

We then went to further develop the headlines and added the necessary logo, find below our final posters. They are designed as a set of three but for the purposes of this project we will print the middle poster as we feel it is the most compositionally appealing one with the catchiest header. Have sent both the poster and brochure off to the printer and will collect tomorrow ready for hand in.

Extra element: game/app

We decided for our final element we would experiment with the theme of technology and fun for our target audience of young adults. Because our target age group is very technology focussed, we experimented with creating an app/ game which is simple and provides fun but also encourages them to get involved in the event. The game is simple, a bag collects the falling rubbish and you score points, and if you miss the rubbish and it goes into the ocean then the game is over.